Snapchat has a significant influence on every stage of the auto buying process. At least 63% of Auto Intenders are likely to discover, research, consider, or even make a purchase after exposure to brand content on Snapchat. When it comes to taking action, Snapchat is a catalyst. A whopping 92% of Snap Auto Intenders are likely to take action after viewing auto content on Snapchat through any method, emphasizing the platform's power to drive real-world decisions.